Case Studies
How the Work Actually Works
The women I work with are not lacking in expertise. They have built significant bodies of work — books, practices, platforms, careers that span industries and chapters. What they are navigating is the gap between what they've built and how it's positioned, priced, and seen.
Strategic Advisory is for the woman who is ready to close that gap. What follows are two examples of what that work has produced.
Case Study: Lori L. Tharps
Repositioning a Journalism Career into a Sustainable Creative Practice
Lori L. Tharps arrived at our advisory engagement with a career most writers would envy — staff reporter at Vibe, correspondent for Entertainment Weekly, award-winning tenured professor, published author of critically acclaimed nonfiction and a novel, contributor to The New York Times, The Washington Post, and Essence. She had also just made a significant life decision: she moved her family to southern Spain and was building something new.
The question wasn't whether Lori had expertise. She had decades of it. The question was how to translate that expertise into a self-directed income stream that didn't require her to keep trading time for money in ways that were no longer sustainable or aligned with the life she was building in Málaga.
Our work together focused on identifying which of her existing strengths had the most direct path to consistent revenue, building a content and audience strategy around her platform for BIPOC writers, and creating clarity around what she was actually selling — not just what she was creating.
Lori went on to launch the Reed, Write, and Create podcast and platform in 2022, building resources specifically for BIPOC writers navigating the publishing industry and the creative life.
"Christine crystallized my vague business notions into actionable, profit-driven strategies."
— Lori L. Tharps, Author, Journalist & Writing Coach
Case Study: Roshni Kavate
From Palliative Care Nurse to Multi-Platform Grief Expert
Roshni Kavate came to the advisory relationship in the middle of a significant professional transformation. After twelve years in palliative care, birth, and postpartum support, she was building something at the intersection of grief, ancestral food traditions, and BIPOC wellness — and she needed help making it legible as a business, not just a calling.
The vision was clear: a practice that honored the cultural and somatic dimensions of grief in ways that mainstream healthcare consistently failed to provide. What was missing was the architecture — how to define the audience, articulate the offering, and build a sustainable model around work that was genuinely innovative but hard to categorize.
Our work together focused on brand identity, strategic positioning, and building a roadmap that could hold the full complexity of what she was creating without flattening it into something more palatable but less true.
Roshni has since built Marigolde into a recognized grief and loss practice with a growing international presence. She co-founded the Mango & Gnocchi podcast exploring food, memory, and grief. She has spoken at the Food as Medicine Conference, the Future of Caregiving convening in Barcelona, and the Life After Loss Virtual Summit. She is currently completing her Marriage and Family Therapy licensure, adding clinical credentials to a practice already operating at the intersection of nursing, grief work, ancestral healing, and community building.
"Christine understands both the practical matter of this dream. She is a godsend, and I know that she will help so many people realize their dreams and live their life in alignment with their values."
— Roshni Kavate, RN, Co-Founder, Marigolde
Case Study: Farah Harris
From Clinical Practice to National Platform
Farah Harris came to the advisory relationship with a clear vision and the clinical expertise to back it: she wanted to bring psychological safety and emotional intelligence into corporate America in a way that went beyond wellness perks and DEI initiatives. What she needed was the strategic architecture to turn that vision into a scalable practice.
At the time, WorkingWell Daily existed as an idea with real potential and no clear path to market. Over the course of our engagement, we worked through positioning, audience definition, messaging strategy, book promotion planning, and the operational infrastructure needed to move from solo practitioner to recognized expert brand.
The work focused on three things: clarifying who WorkingWell Daily was actually for — DEI practitioners and leaders at companies who understood that wellness perks don't fix wellness problems — sharpening the language used to describe the offering so it landed with corporate decision-makers, and building the content and outreach strategy to get Farah's thinking in front of the right audiences.
WorkingWell Daily now serves Fortune 500 companies including Cisco, Bloomberg, and LiveNation. Farah is a contributing writer at Fast Company, and her work has been featured in Forbes, Harvard Business Review, Good Morning America, and Essence. Her book, The Color of Emotional Intelligence, is published and in its audiobook edition. She is represented on major speaking bureaus and regularly opens corporate learning series for organizations like Seyfarth Shaw.
"Christine's guidance was pivotal. Through her expertise, my vision translated into tangible actions. She stood by me, not just as a guide but as a beacon, lighting the path of my mission."
— Farah Harris, Founder & CEO, WorkingWell Daily